Soho, London’s entertainment centre, is located right in the heart of the West End. The area covers roughly one square mile (2.6 square kilometres), easy to be explored on foot.
Diverse, wild, fashion forward and loud, Soho attracts a wide mix of people. Its history, venues and atmosphere make it a must-see for tourists and a nightlife hotspot for Londoners. The whole district is lined with bars, restaurants and clubs that remain busy almost around the clock. It is also one of the most valued shopping venue, where to buy both vintage and designer clothes, shop unique retro records, find exotic food and bizarre Chinese crafts or explore the mistery of traditional Oriental medicine.